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Which of the Following Is NOT a Trait Shared by the World's

Question 10

Multiple Choice

Which of the following is NOT a trait shared by the world's strongest brands? 


A)  The brand excels at delivering the benefits customers truly desire. 
B)  The brand stays relevant. 
C)  The pricing system is based on consumers' perceptions of value. 
D)  The brand relies on mass media advertising to satisfy the brand's positioning strategy. 
E)  The brand portfolio and hierarchy make sense.

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