Managers Learn from the Analytic Aspect of Marketing Mix Modeling

Multiple Choice

Managers learn from the analytic aspect of marketing mix modeling which marcom elements are outperforming others and can then use this statistical information to _____.

A)  shift budgets from program element to element 
B)  reposition products to better meet the needs of consumers 
C)  develop new products and services 
D)  construct more appropriate messages for their target market 
E)  identify new markets for their products and/or services