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    Advertising Promotion and other aspects
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    Exam 3: Brand Adoption, Brand Naming and Intellectual Property Issues
  5. Question
    The Three Main Stages Through Which an Individual Becomes an Adopter
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The Three Main Stages Through Which an Individual Becomes an Adopter

Question 75

Question 75

True/False

The three main stages through which an individual becomes an adopter of a new brand are the awareness,trier,and repeater classes.

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