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    Advertising Promotion and other aspects
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    Exam 3: Brand Adoption, Brand Naming and Intellectual Property Issues
  5. Question
    Suggestive Brand Names Provide Consumers with the Freedom to Interpret
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Suggestive Brand Names Provide Consumers with the Freedom to Interpret

Question 77

Question 77

True/False

Suggestive brand names provide consumers with the freedom to interpret benefit claims that best meet their needs.

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