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    Exam 5: Segmentation, Targeting, and Positioning
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    A Marketer Positioning a Product to Appeal to Members of the "Experiencers
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A Marketer Positioning a Product to Appeal to Members of the "Experiencers

Question 13

Question 13

Multiple Choice

A marketer positioning a product to appeal to members of the "Experiencers" category should emphasize all EXCEPT which of the following benefits? 


A)  fashion 
B)  entertainment 
C)  newness 
D)  economic 
E)  social

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