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    Advertising Promotion and other aspects
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    Exam 5: Segmentation, Targeting, and Positioning
  5. Question
    Fundamental to the Concept and Practice of Positioning Is the Idea
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Fundamental to the Concept and Practice of Positioning Is the Idea

Question 14

Question 14

Multiple Choice

Fundamental to the concept and practice of positioning is the idea of _____.


A)  meaning 
B)  target marketing 
C)  signs 
D)  symbols 
E)  referents

Correct Answer:

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