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    Advertising Promotion and other aspects
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    Exam 5: Segmentation, Targeting, and Positioning
  5. Question
    The Most Prevalent Form of Brand-Benefit Positioning Is Appeals to ______
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The Most Prevalent Form of Brand-Benefit Positioning Is Appeals to ______

Question 116

Question 116

Multiple Choice

The most prevalent form of brand-benefit positioning is appeals to ______ .


A)  attitudes 
B)  symbolic needs 
C)  functional needs 
D)  experiential needs 
E)  economic needs

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