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    Exam 7: The Role of Persuasion in IMC
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    The Employee's Intention to Donate or Not Donate to a Charity
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The Employee's Intention to Donate or Not Donate to a Charity

Question 15

Question 15

Multiple Choice

The employee's intention to donate or not donate to a charity is best described as the _____ attitude component.


A)  cognitive 
B)  conative 
C)  instrumental 
D)  effective 
E)  planned

Correct Answer:

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