Multiple Choice
An example of a peripheral cue would be _____.
A) background music in a television commercial
B) scenery in a television commercial
C) a salesperson's accent
D) a salesperson's physical appearance
E) All of these are correct.
Correct Answer:
Verified
Correct Answer:
Verified
Q5: Which of the following statements reflects the
Q6: According to the theory of psychological reactance,_.<br>A) people
Q7: Attitudes are learned.
Q8: The influence tactic that is based on
Q9: Persuasion is the essence of marketing communications.
Q11: Which of the following is not one
Q12: When using classical conditioning in advertising,peripheral cues
Q13: Explain your cognitive,affective,and conative components for a
Q14: A clothing salesperson is using the _
Q15: The employee's intention to donate or not