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    Exam 7: The Role of Persuasion in IMC
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    Which Tool of Influence Is Being Used When a Car
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Which Tool of Influence Is Being Used When a Car

Question 26

Question 26

Multiple Choice

Which tool of influence is being used when a car salesperson gets a consumer to agree to a price and then goes to get the sales manager's approval? 


A)  reciprocation 
B)  commitment and consistency 
C)  social proof 
D)  authority 
E)  scarcity

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