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Based on the Attitude Formation Equation, ,The Ei Term

Question 27

Multiple Choice

Based on the attitude formation equation, 11ea5c6c_f8dd_f2f2_945b_8579fe924f47__11 ,the ei term refers to an _____.

A) elaboration toward outcome i
B) estimation of outcome i
C) evaluation of outcome i
D) enduring attitude change
E) evaluation of brand i

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