Multiple Choice
Marketers can enhance consumers' motivation to attend to a message by _____.
A) increasing curiosity about the brand
B) repeating the ad on multiple occasions
C) employing verbal framing
D) appealing to hedonic needs
E) using concretizations
Correct Answer:
Verified
Correct Answer:
Verified
Q28: Which of the following statements reflects the
Q29: Evelyn Rivers is the advertising director of
Q30: Support arguments arise when the receiver challenges
Q31: Attitudes toward a brand result from a
Q32: When elaboration likelihood is high,the receiver will
Q34: Because it attempts to guide people toward
Q35: The affective component of attitudes focuses on
Q36: A marketer who is using colorful ads
Q37: A television commercial's peripheral cues could be
Q38: Based on the attitude formation equation,