Multiple Choice
A marketer who is using colorful ads is enhancing the consumers' _____.
A) motivation to attend to the message
B) motivation to process brand information
C) opportunity to encode information
D) opportunity to reduce processing time
E) ability to access knowledge structures
Correct Answer:
Verified
Correct Answer:
Verified
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Q33: Marketers can enhance consumers' motivation to attend
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Q41: Write a description of the elaboration likelihood