Multiple Choice
Gina went to a drugstore for a bottle of shampoo.She walked past a point-of-purchase display for Jhirmack shampoos and conditioners,ignored a price-off coupon for Prell,and went directly to the shelf display for the brand she always purchases-Johnson & Johnson's Baby Shampoo.Chances are,Gina's decision is driven most by which attitude component?
A) cognitions
B) affect
C) message arguments
D) peripheral cues
E) opportunity
Correct Answer:
Verified
Correct Answer:
Verified
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