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Suppose a Salesperson Made the Following Statement in Attempting to Sell

Question 85

Multiple Choice

Suppose a salesperson made the following statement in attempting to sell you stereo speakers."The head of the music department at the University bought these exact speakers just last week." What influence tool is the salesperson using? 


A)  commitment and consistency 
B)  social proof 
C)  reciprocation 
D)  authority 
E)  liking

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