The Marcom Tools Most Suitable for Accomplishing the Objective of Informing

Multiple Choice

The marcom tools most suitable for accomplishing the objective of informing the trade and consumers about brand improvements are _____.

A)  advertising and packaging 
B)  p-o-p displays and brand naming 
C)  personal selling and trade-oriented advertising 
D)  word-of-mouth and event sponsorship 
E)  cause-oriented marketing and public relations