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    Exam 8: Imc Objective Setting and Budgeting
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    The _____ Effect Is the Delay of Results of Marcom on Sales
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The _____ Effect Is the Delay of Results of Marcom on Sales

Question 8

Question 8

Multiple Choice

The _____ effect is the delay of results of marcom on sales from one time period to another.


A)  economic 
B)  consumer response 
C)  heretical 
D)  advertising response 
E)  lagged

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