Linda Saw a Print Ad in a Magazine for Clairol's

Multiple Choice

Linda saw a print ad in a magazine for Clairol's Natural Essence semi-permanent hair color that she knew existed but did not know anything about it.The ad informed her that users of this hair dye will not see gray roots.In terms of the hierarchy-of-effects model,which step does this marketing communication represent? 

A)  creating awareness 
B)  creating an expectation 
C)  encouraging trial purchase 
D)  reinforcing attitudes 
E)  accomplishing brand loyalty