Multiple Choice
Which of the following is an argument against using sales as the objective for a branded product's marcom effort?
A) A brand's sales volume can't be determined.
B) Marcom's effect on sales is typically delayed.
C) Marcom agency compensation formulas are not accurate enough.
D) The number of sales does not affect a company's profit.
E) Communication is not a marcom task.
Correct Answer:
Verified
Correct Answer:
Verified
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