Multiple Choice
The owners of Sun Buns,a new beach-side baker in California,set the following advertising objective: "Increase awareness of the Sun Buns brand from 45 to 55 percent." Which of the following best characterizes this objective?
A) not quantitative
B) unrealistic
C) imprecise
D) specific in terms of the amount of change
E) qualitative
Correct Answer:
Verified
Correct Answer:
Verified
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