John Is the Marcom Manager at a Major Consumer Packaged

Multiple Choice

John is the marcom manager at a major consumer packaged goods manufacturer.He feels that marcom objectives should be stated in terms of sales or market share gains and that failure to do so is a cop-out.Which view is John espousing? 

A)  traditional view 
B)  common view 
C)  heretical view 
D)  revolutionary view 
E)  controversial view