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The _____ Function Refers to the Relationship Between Money Invested

Question 30

Multiple Choice

The _____ function refers to the relationship between money invested in advertising and the response,or output,of that investment in terms of revenue generated.


A)  sales response 
B)  advertising response 
C)  sales-to-advertising response 
D)  advertising-to-sales response 
E)  marcom response

Correct Answer:

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