Multiple Choice
In which creative style does an advertiser make a superiority claim based on a unique product attribute that represents a meaningful,distinctive consumer benefit?
A) unique selling proposition
B) brand image
C) resonance
D) emotional
E) generic
Correct Answer:
Verified
Correct Answer:
Verified
Q80: Attributes are what consumers hope to receive
Q81: Enduring beliefs people hold regarding what is
Q82: In the creative brief,the brand management team
Q83: The MECCAS model provides a procedure for
Q84: The resonance creative style presents situations similar
Q86: The emotional creative style would work especially
Q87: The _ creative style is employed when
Q88: MECCAS is an acronym for Means-End Conceptualization
Q89: Jif Peanut Butter has long used the
Q90: The brand-image creative style attempts to develop