Jif Peanut Butter Has Long Used the Slogan "Choosy Mothers

Multiple Choice

Jif Peanut Butter has long used the slogan "Choosy mothers choose Jif." This campaign does not directly challenge competitors but instead relies upon an understanding of the consumer's desire to be perceived as a good parent.Hence,in the sense that Jif is being advertised as the "good-parent peanut butter," what advertising style is being used? 

A)  resonance 
B)  brand image 
C)  unique selling proposition 
D)  positioning 
E)  emotional