Most Personal Computers Purchased by Households Are Acquired Primarily to Assist

Multiple Choice

Most personal computers purchased by households are acquired primarily to assist children in their school work.In referring to its brand of PC,one computer company came up with the clever advertising line "The teacher's aid." This line is the only notable aspect of the company's advertising.What creative style is the company employing? 

A)  preemptive 
B)  unique selling proposition 
C)  resonance 
D)  brand image 
E)  emotional