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A(n)_____ Represents the Linkages Among Brand Attributes,the Consequences Obtained from Using

Question 33

Multiple Choice

A(n) _____ represents the linkages among brand attributes,the consequences obtained from using the brand,and the personal values that the consequences reinforce.


A)  means-end chain 
B)  ladder 
C)  mecca 
D)  interconnect 
E)  value connect

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