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In the Terms of the MECCAS Model,an Advertisement That Proclaims

Question 9

Multiple Choice

In the terms of the MECCAS model,an advertisement that proclaims that pleasure and freedom will result from the purchase of a particular brand is using pleasure and freedom as _____.


A)  driving forces 
B)  leverage points 
C)  message elements 
D)  consequences 
E)  fulcrums

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