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_____ Involves In-Depth,one-On-One Interviews That Typically Last Between 30 Minutes

Question 11

Multiple Choice

_____ involves in-depth,one-on-one interviews that typically last between 30 minutes to more than one hour and attempts to get at the root,or deep,reasons for why individual consumers buy certain products and brands.


A)  Chaining 
B)  Laddering 
C)  Dissecting 
D)  Unraveling 
E)  Peeling

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