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  3. Study Set
    Advertising Promotion and other aspects
  4. Exam
    Exam 11: Endorsers and Message Appeals in Advertising
  5. Question
    The Lower the Relevance of an Issue,the Lower the Threat
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The Lower the Relevance of an Issue,the Lower the Threat

Question 31

Question 31

True/False

The lower the relevance of an issue,the lower the threat intensity that is needed to activate a response.

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