Multiple Choice
Which of the following is true regarding the value the investment community places on celebrity endorsers?
A) Stock prices can increase when a company announces celebrity-endorsement contracts.
B) Stock prices can decrease when negative publicity reaches the media about a celebrity who endorses one of the company's brands
C) The investment community does not consider the use of a celebrity endorser when determining stock price.
D) a and b only
E) a, b, and c
Correct Answer:
Verified
Correct Answer:
Verified
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