Multiple Choice
Which of the following is true regarding cost considerations when seeking a celebrity endorser?
A) The cost to acquire a celebrity endorser should not dictate the final choice.
B) The cost to acquire a celebrity endorser is not an important consideration.
C) A more costly celebrity endorser is usually worth the extra expense.
D) Cost should be considered only after all other factors are examined.
E) None of these are correct.
Correct Answer:
Verified
Correct Answer:
Verified
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