Multiple Choice
Researchers have found that people who have a higher ______ are more responsive to humorous ads that those who score lower in this trait.
A) level of insensitivity
B) pain tolerance
C) need for humor
D) level of sensitivity
E) level of empathy
Correct Answer:

Verified
Correct Answer:
Verified
Q40: Explain the significance of the theory of
Q104: Which of the following is true regarding
Q105: When using a fear appeal,it is important
Q106: Compliance occurs when individuals are persuaded by
Q107: The degree of honesty or trustworthiness of
Q108: The Aflac duck is an example of
Q110: Which of the following is true regarding
Q112: Credibility is the tendency to believe or
Q113: Comparative advertising is particularly effective at promoting
Q114: Janice was influenced to purchase an abdominal