Multiple Choice
Which of the following is true regarding the source attribute of attractiveness?
A) Attractiveness refers only to physical attractiveness.
B) Attractiveness and credibility are basically different labels for the same concept.
C) An endorser, although physically unattractive, may be perceived as attractive if consumers share a sense of similarity with him or her.
D) Attractiveness is a far more important attribute for a celebrity to possess than is credibility.
E) An endorser must be considered physically attractive, well-respected, and perceived as similar to the audience to be effective.
Correct Answer:
Verified
Correct Answer:
Verified
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