Multiple Choice
Humor _____.
A) enhances the likelihood that the brand is perceived positively, but not the advertisement
B) can be used in the same way from one region of a country to another
C) offers an advantage over nonhumor at increasing persuasion
D) enhances source credibility
E) is more successfully used with established rather than new products
Correct Answer:
Verified
Correct Answer:
Verified
Q41: The saturation factor refers to the number
Q42: Source attractiveness consists of three interrelated components:
Q43: Characteristics of the audience,media,message,company,and product all play
Q44: Explain why consumers need not fear the
Q45: Research has shown that music appears to
Q47: Appeals to guilt are ineffective if advertisements
Q48: When considering cost when choosing a celebrity
Q49: What is the fundamental issues advertisers should
Q50: Which of the following is an endorsement
Q51: Which of the following is true regarding