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When Considering Cost When Choosing a Celebrity Endorsers Brand Managers

Question 48

Multiple Choice

When considering cost when choosing a celebrity endorsers brand managers must calculate  _____ to determine whether a more expensive celebrity would be the best fit.


A)  qualitative research 
B)  Q-rating tests 
C)  alternative returns on investment 
D)  a credibility analysis 
E)  a focus group

Correct Answer:

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