The Practice in Which Advertisers Directly or Indirectly Compare Their

Multiple Choice

The practice in which advertisers directly or indirectly compare their products against competitive offerings,typically claiming that the promoted item is superior in one or several important purchase considerations,is called _____.

A)  competitive advertising 
B)  head-to-head advertising 
C)  comparative advertising 
D)  frontal-attack advertising 
E)  attack advertising