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    Advertising Promotion and other aspects
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    Exam 11: Endorsers and Message Appeals in Advertising
  5. Question
    Humorous Ads Are More Effective Than Nonhumorous Ads Only When
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Humorous Ads Are More Effective Than Nonhumorous Ads Only When

Question 4

Question 4

True/False

Humorous ads are more effective than nonhumorous ads only when consumers' evaluations of the advertised brand are already positive.

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