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    Exam 15: Direct Marketing, CRM, and Other Media
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    Which of the Following Is NOT a Distinctive Feature of Direct
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Which of the Following Is NOT a Distinctive Feature of Direct

Question 39

Question 39

Multiple Choice

Which of the following is NOT a distinctive feature of direct mail? 


A)  targetability 
B)  measurability 
C)  accountability 
D)  flexibility 
E)  expandability

Correct Answer:

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