Essay
Explain what is meant by it is "a lot better to talk to 20,000 prospects than two million suspects" in reference to direct mail advertising.
Correct Answer:

Verified
One factor accounting for the widespread...View Answer
Unlock this answer now
Get Access to more Verified Answers free of charge
Correct Answer:
Verified
One factor accounting for the widespread...
View Answer
Unlock this answer now
Get Access to more Verified Answers free of charge
Related Questions
Q36: Consumers in the _ age group are
Q37: On a cost per thousand basis,direct mail
Q38: Describe who uses the Yellow Pages and
Q39: Which of the following is NOT a
Q40: A study of brand placements in films
Q42: Research shows that users of yellow pages
Q43: Which of the following is NOT a
Q44: The yellow pages is an advertising medium
Q45: Compared to broadcast advertising,_ does not deal
Q46: Direct-mail advertising refers to any advertising matter