Multiple Choice
Beverly should use _____ advertising for her client who has requested a medium that is less wasteful than other media and produces the highest percentage of responses.
A) magazine
B) radio
C) television
D) direct mail
E) newspaper
Correct Answer:

Verified
Correct Answer:
Verified
Related Questions
Q27: Juan is trying to determine whether or
Q28: The R in a company's R-F-M formula
Q29: Compared with other media,_ is much less
Q30: According to the Telemarketing Sales Rule (TSR),telemarketers
Q31: What factors have turned marketers to the
Q33: If a marketer focuses on customer retention
Q34: With effective database marketing a firm may
Q35: The yellow pages represent a huge advertising
Q36: Consumers in the _ age group are
Q37: On a cost per thousand basis,direct mail