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    Exam 15: Direct Marketing, CRM, and Other Media
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    Discuss Factors That Determine How Much a Brand Placement Is
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Discuss Factors That Determine How Much a Brand Placement Is

Question 58

Question 58

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Discuss factors that determine how much a brand placement is worth and thus how much it should cost a brand marketer to place a brand in a particular movie.

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A first determinant is the amount of tim...

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