True/False
If the media schedule for a brand yields 210 gross rating points and reaches 70 percent of the market,the frequency would be 3.
Correct Answer:

Verified
Correct Answer:
Verified
Related Questions
Q39: A June advertising campaign for Rolex watches
Q40: Brands with lower market share require fewer
Q41: Effective reach is based on the idea
Q42: Selecting the media schedule that generates the
Q43: A(n)_ represents the percentage of audience members
Q45: Assuming 1 rating point represents 1 million
Q46: Compare and contrast the terms media and
Q47: _ indicate(s)the total coverage,or duplicated audience,exposed to
Q48: In a _ advertising schedule,the advertiser varies
Q49: Explain why (or why not)the three-exposure hypothesis