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    Advertising Promotion and other aspects
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    Exam 16: Media Planning and Analysis
  5. Question
    Effective Reach Is Based on the Idea That an Advertising
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Effective Reach Is Based on the Idea That an Advertising

Question 41

Question 41

True/False

Effective reach is based on the idea that an advertising schedule is effective only if it does not reach members of the target audience too few or too many times during the media scheduling period.

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