Multiple Choice
A brand has a target audience consisting of 80 million households.Television commercials for the brand are aired 40 times during a four-week period,which produces 600 gross rating points.The net coverage,or unduplicated audience,is 60 million households.The computed reach is _____.
A) 15
B) 32
C) 40
D) 75
E) 80
Correct Answer:
Verified
Correct Answer:
Verified
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