Multiple Choice
When preparing a _____ advertising schedule,MasterLens plans to use advertising during every period of the campaign,but vary the amount of advertising considerably from period to period.
A) flighting
B) dated
C) plotted
D) pulsing
E) continuous
Correct Answer:

Verified
Correct Answer:
Verified
Q53: CPM-TM is calculated by taking the total
Q54: The second step of frequency value planning
Q55: CPM is a measure of a media
Q56: The message strategy consists of advertising objectives,budget,and
Q57: The number of times,on average,during the media-planning
Q59: CPM stands for _.<br>A) cost per million <br>B) cost per
Q60: Assume that the target market for a
Q61: What recent and dramatic change has occurred
Q62: A brand has a target audience consisting
Q63: One objective involved in formulating media plans