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    Advertising Promotion and other aspects
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    Exam 16: Media Planning and Analysis
  5. Question
    The Most Common Time Frame for Measuring _____ Is Generally Four Weeks
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The Most Common Time Frame for Measuring _____ Is Generally Four Weeks

Question 35

Question 35

Multiple Choice

The most common time frame for measuring _____ is generally four weeks.


A)  reach 
B)  penetration 
C)  effectiveness 
D)  consistency 
E)  efficiency

Correct Answer:

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