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Effective Media Strategy Requires First That the Target Audience Be

Question 36

Multiple Choice

Effective media strategy requires first that the target audience be pinpointed.Failure to precisely define the audience results in _____,where some nonpurchase candidates see the advertisements,while prime candidates are missed..


A)  miscommunication 
B)  noise 
C)  wasted exposure 
D)  suboptimum frequency 
E)  a flighting schedule

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