menu-iconExamlexExamLexServices

Discover

Ask a Question
  1. All Topics
  2. Topic
    Business
  3. Study Set
    Advertising Promotion and other aspects
  4. Exam
    Exam 16: Media Planning and Analysis
  5. Question
    Gross Rating Points Are Calculated by _____
Solved

Gross Rating Points Are Calculated by _____

Question 70

Question 70

Multiple Choice

Gross rating points are calculated by _____.


A)  reach minus frequency 
B)  reach plus frequency 
C)  reach times frequency 
D)  reach divided by frequency 
E)  reach squared

Correct Answer:

verifed

Verified

Unlock this answer now
Get Access to more Verified Answers free of charge

Related Questions

Q65: Pulsing and flighting advertising schedules are similar

Q66: Which of the following is one of

Q67: Define the terms reach and frequency,and explain

Q68: Dividing the total cost by the number

Q69: CPM stands for cost per month.

Q71: The three-exposure hypothesis addresses the _ number

Q72: "Shouldn't ads actually work once a viewer

Q73: A magazine reaches 5 million readers.The cost

Q74: Which of the following is an activity

Q75: Many media planners prefer to use rules

Examlex

ExamLex

About UsContact UsPerks CenterHomeschoolingTest Prep

Work With Us

Campus RepresentativeInfluencers

Links

FaqPricingChrome Extension

Download The App

Get App StoreGet Google Play

Policies

Privacy PolicyTerms of ServiceHonor CodeCommunity Guidelines

Scan To Download

qr-code

Copyright © (2025) ExamLex LLC.

Privacy PolicyTerms Of ServiceHonor CodeCommunity Guidelines