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    Exam 16: Media Planning and Analysis
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    "Shouldn't Ads Actually Work Once a Viewer Sees Them?" This
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"Shouldn't Ads Actually Work Once a Viewer Sees Them?" This

Question 72

Question 72

Multiple Choice

"Shouldn't ads actually work once a viewer sees them?" This is an argument against 


A)  recency planning 
B)  the concept of ratings 
C)  cross-platforms 
D)  flighting 
E)  programmatic ad buys

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