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    Advertising Promotion and other aspects
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    Exam 17: Measuring Ad Message Effectiveness
  5. Question
    There Is Evidence to Indicate That Galvanic Skin Response Is
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There Is Evidence to Indicate That Galvanic Skin Response Is

Question 7

Question 7

True/False

There is evidence to indicate that galvanic skin response is a valid indicator of the amount of warmth generated by an advertisement.

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